Now in convenience-store display cases across America, drinks with names like Slow Cow, Ex Chill and Malava Relax are increasingly jockeying for space with their amped-up alter-egos like Jolt, Monster and Rockstar.
"It's my quest to relax the world," says Innovative Beverage Group Holdings (IBGH) CEO Peter Bianchi, who developed the anti-energy beverage Drank. "I saw America becoming more and more hurried. We are going to burn out after a while."
So the question is,
We all know how preteens are semi-addicted to 'energy drinks',
Will these new relaxation drinks steal the market?
to put it in simple terms,
Will kids choose the Cocaine alt (energy dirnks) or Weed alt(relaxations drinks)?
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